Reynolds Companies, one of the nation’s leading community development and management firms, has acquired Waterfall, a private North Georgia club and community that is among the most prestigious in the region. Located in Clayton, Georgia, the development will be rechristened Lake Burton Club, reflecting the spectacular lake views the property affords and the private-club amenities its members enjoy.
Mercer Reynolds III, Chairman of the Reynolds Companies, is also quick to point out that the new name is intended to honor the Club’s relationship with the greater Lake Burton community of which it is a part.
“We see Lake Burton Club as a natural extension of the upscale, relaxed environment that already defines the Lake Burton area,” Reynolds explains. “You will see us getting more involved in local activities, reaching out to local organizations and working to become a part of the close-knit Burton community that has welcomed families here for decades.”
The name change is a single, public step. Behind the scenes, Reynolds is undertaking a significant multi-faceted process to build upon the development’s unique existing features, while transforming its amenities and service to the world-class level for which Reynolds is recognized. Enhancements to amenities and member services range from a major reworking of the pro shop, Athletic Center and spa facilities, to the accommodation of golf carts on certain holes and the relaxing of dress codes in the community’s formal dining room.
Mercer Reynolds continues, “At Reynolds communities, it’s all about the experience. Each of our communities is unique, but the constant which informs our work is a dedication to offering an unparalleled lifestyle experience that simultaneously respects the natural assets of the land and focuses on excellence in customer service.”
“At Lake Burton Club, we already had a terrific foundation upon which to build,” he explains. “Our goal is to further enrich the experience that our residents and members enjoy, giving them the finest in dining and recreational opportunities, programmed activities for the whole family, and European spa services that are unmatched anywhere in the region. Of course, all these offerings are built around one of the most breathtaking vistas in the Southeast and one of the most unique, challenging golf courses in the world.”
Indeed, golfers from as far away as Scotland have traveled to Lake Burton Club’s mountainside destination to test their mettle on a course that has significant elevation changes throughout the community. The course, in combination with a 52,000 square foot indoor Athletic Center and The Lodge, which provides diners with awe-inspiring views across three states and the Appalachian Mountain chain, certainly qualify this club and community as world-class.
“At Lake Burton Club, we believe we’re lucky enough to be working within one of the most unique, most appealing environments, anywhere,” Reynolds concludes. “We are committed to giving our members and residents the quality experience they expect from us, and one that a place like this definitely deserves.”
About Reynolds Companies
Based in Oconee, Georgia, Reynolds Companies are a leading developer and manager of communities and clubs. From its beginnings at Lake Oconee, the creator of Reynolds Plantation has grown to own and/or manage more than a dozen premiere properties throughout the Southeast and the Caribbean. Reynolds properties vary in type: from family oriented primary-home communities to exclusive golf communities and private clubs. Throughout all its endeavors, Reynolds Companies combines an environmentally-friendly approach with world-class amenities and service to provide residents and members with a total lifestyle experience that is uniquely "Reynolds."
For more information on Reynolds Development and Management Group, visit www.reynoldsdevelopmentgroup.com.
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